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YouTubers have to declare ads. Why doesn't anyone else? 

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Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
👥👥 CREDITS 👥👥
Written and performed by TOM SCOTT www.tomscott.com/
Script assistant ANDREA MARKS
Animation BILLY CRINION BillyCrinion and WILLIAM MARLER wmad.co.uk
Dubbing mixer GRAHAM HAERTHER
"Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES www.benjaminsquires.co.uk/
Thanks to EVAN EDINGER, JESSICA ENDOYAN, CHRISTINA HERNANDEZ, the TINY SPECK team, and SAM VALIANT
Filmed safely: www.tomscott.com/safe/
© Pad 26 Limited MMXXI
📄📄 SOURCES 📄📄
💵 PAYMENT AND CONTROL
Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
Ray Davies flying: thekinks/status/1265203792754212864 and www.cbc.ca/radio/undertheinfluence/why-ray-davies-flew-26-000-km-to-save-lola-1.5009086
BBC trademark policy: www.bbc.co.uk/programmes/articles/5R152hTbVPQdYjn29q5jt4/16-songs-banned-by-the-bbc
Pitbull and Kodak: pitbull/status/16567622829080576
Pitbull and Voli: voli305vodka.com/ "Owned and operated by Armando Christian Perez, aka Pitbull"
Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
YMCA reaction: news.google.com/newspapers?nid=1346&dat=19790329&id=M3VRAAAAIBAJ&sjid=uPoDAAAAIBAJ&pg=7192,10172867
✔️ YOU HAVE TO DECLARE IT
US Code Title 15: www.law.cornell.edu/uscode/text/15
Nikkie de Jager, One Dip Makeup Challenge: nlblock.info/do/video/p6eUnMy6t5-roc8.html
Disclosures 101 for Social Media Influencers [PDF]: www.ftc.gov/system/files/documents/plain-language/1001a-influencer-guide-508_1.pdf
An Influencer’s Guide to making clear that ads are ads [PDF]: www.asa.org.uk/uploads/assets/uploaded/3af39c72-76e1-4a59-b2b47e81a034cd1d.pdf
The FTC’s Endorsement Guides: What People Are Asking: www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking
NLblock declaration: support.google.com/youtube/answer/154235
❌ NO-ONE ELSE HAS TO DECLARE IT
McFlurry: adage.com/article/adages/30-rock-mcflurry-scene-paid-placement/134689
Snapple: www.reuters.com/article/us-30rock-idUSN2833828120071128
"Branded content pods": adage.com/article/media/snl-air-fewer-commercials-season/303697
Farrow and Ball: www.bournemouthecho.co.uk/news/18014632.saturday-night-live-sketch-features-farrow-ball/
Branson cameo: www.cinemablend.com/pop/Branson-s-Bond-Cameo-Was-Bought-1558.html
Superman's $40,000: www.latimes.com/archives/la-xpm-1989-03-08-ca-322-story.html
Bond placement: www.bbc.com/culture/article/20151001-does-bonds-product-placement-go-too-far
Lorraine Kelly's tax bill: www.theguardian.com/business/2019/mar/20/lorraine-kelly-theatrical-artist-tax-tribunal-judge-rules
🎢 WE'RE GOING TO DISNEY WORLD
"Moms' conference": www.5minutesformom.com/disneysmmoms/
SNT viewing figures: www.eveningexpress.co.uk/lifestyle/entertainment/saturday-night-takeaway-smashes-ratings-record-after-airing-without-audience/
"19 years in a row": www.chroniclelive.co.uk/news/tv/ant--dec-win-best-17648154
"Can't find any other example" of the castle being covered: www.disboards.com/threads/ant-and-dec-tv-show-live-from-magic-kingdom-in-april.3581535/
Ofcom on product placement in UK TV: www.ofcom.org.uk/tv-radio-and-on-demand/advice-for-consumers/television/product-placement-on-tv
"One article on a tabloid web site": www.thesun.co.uk/tvandshowbiz/10841854/ant-and-dec-trademark-name/
🇺🇸 THE LAND OF THE FREE 🇺🇸
FCC, "The FCC and Freedom of Speech": www.fcc.gov/consumers/guides/fcc-and-freedom-speech
US Bill of Rights: www.archives.gov/founding-docs/bill-of-rights
First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia: en.wikipedia.org/wiki/First_Amendment_to_the_United_States_Constitution
Commercial speech: www.mtsu.edu/first-amendment/article/900/commercial-speech
Communications Act 2003: www.legislation.gov.uk/ukpga/2003/21/contents
Animal Defenders International v United Kingdom: hudoc.echr.coe.int/fre?i=001-119244
CMA, "Social media endorsements: being transparent with your followers": www.gov.uk/government/publications/social-media-endorsements-guide-for-influencers/
German product placement: www.grin.com/document/417399
📕 CHAPTERS 📕
00:00 Intro
00:58 1. Payment and Control
05:47 2. You Have To Declare It
09:17 3. No-One Else Has To Declare It
18:03 4. We're Going To Disney World
24:47 5. The Land Of The Free
31:15 Outro

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15 feb. 2021

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Reacties 100   
Tom Scott
Tom Scott 26 dagen geleden
"Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, NLblock titles have to be short and catchy!
Niels De Stickere
Niels De Stickere 13 uur geleden
@Bonjour l
Niels De Stickere
Niels De Stickere 13 uur geleden
@Bonjour Uuu ...u.. I Oo... Qq
Niels De Stickere
Niels De Stickere 13 uur geleden
@Bonjour Q O
Niels De Stickere
Niels De Stickere 13 uur geleden
@Bonjour uo O. Oq
Niels De Stickere
Niels De Stickere 13 uur geleden
@Bonjour O. .u
Mikroflax
Mikroflax 3 minuten geleden
lets play "is this an advert?" plays real yt advert
RyanWake bradtelle
RyanWake bradtelle 5 minuten geleden
The only one I didn't know 100% was the last one
Tieren Comerford
Tieren Comerford 6 minuten geleden
Throwback to when McDonald’s made a knockoff movie of E.T. And out a whole dance number at one of their locations in the movie
Chad Peterson
Chad Peterson 32 minuten geleden
As an American, I couldn't agree more. I have become very dissatisfied with the way corporate influence is regulated in the US, to the point that while I hope the issues you've addressed come to courts here eventually, I'm nonetheless convinced that the rulings would be manipulated by biased advertising and lobbying into a more favorable situation for corporations, rather than the people. I'm pleased that European countries (or at least Great Britain and Germany) seem to have more restrictions on corporate speech, and thus more protections for the speech of the populace, and I hope to see the US somehow make its way to something similar.
Jamie Zero
Jamie Zero 54 minuten geleden
That's a good point actually. Why aren't TV, film, newspapers and even radio allowed to get away with it..
qopoy dnon
qopoy dnon 2 uur geleden
"Is this an adver-" ad plays Yes it is, Tom. Yes it is.
Francisco Ruiz
Francisco Ruiz 2 uur geleden
LuHmBaYgOuGh
Sage
Sage 3 uur geleden
The royals are imposters. SUPERSUS
qopoy dnon
qopoy dnon 2 uur geleden
explain how stuff works. And that is why you have these obvious This is an ad or sponser stuff. Anyway keep up the entertaining , you are doing it well
alfaDude156
alfaDude156 3 uur geleden
Tbh, I would not trust the opinion of a watch by someone that can not see the difference between a showpiece Rolex and a timepiece Omega at that short distance, even if they happen to be right in this case ;)
Beargamer
Beargamer 6 uur geleden
Is it weird that i want more of Tom Reacts.....
JXRDY.
JXRDY. 8 uur geleden
I can’t believe influencers are the most oppressed people in 2021 who would’ve guessed
Ameliorata
Ameliorata 11 uur geleden
Vat19: *starts sweating profusely*
Elijah
Elijah 11 uur geleden
rip your sponsorships lmao
KorliWolf
KorliWolf 11 uur geleden
Tom: "is this an advert?" NLblock: ( ͡° ͜ʖ ͡°)
Skrapion
Skrapion 12 uur geleden
Amusingly, NLblock played a Disney ad for me after this video.
djredrover
djredrover 20 uur geleden
i feel like this guys voice doesn't match his face.
CroydonVlogs
CroydonVlogs 20 uur geleden
This video was Sponsored by the white cliffs of Dover
Khaltazar
Khaltazar 21 uur geleden
I see lots of NLblock channels being sponsored not ever declaring it. No mention of the sponsor in their thumbnail, title, description, video, or audio. Those channels have over a million subscribers each. NLblock plays favorites for sure. Meanwhile channels that accidentally forget to add that the video was sponsored one time get punished harshly, but those that never declare it are fine.
A Spooky Child The Kneecap King
"Is this an advert?" _TurboTax ad plays_ Never change, Tom
FalcoGer
FalcoGer 23 uur geleden
Wow... that was... amazingly accurate xD
Ahmed Matsuura
Ahmed Matsuura Dag geleden
Your voice sounds exactly like Mehdi Hasan
NYANUAR
NYANUAR Dag geleden
20:03 what you all came for
Hat to a kitten
Hat to a kitten Dag geleden
Even you made a joke about asbestos, you should be careful of how stupid humankind is. Maybe someone clips out the part and use it as away to troll people and some poor family goes there and gets sick. You could be hold accountable. Like how many stand up comedians repeat the frase "It is a joke" because a person will rather blame someone else instead of realizing it was thier own fault. Remember that someone might find this really offensiv in 10 years or maybe tomorrow and will try to end your creative way to explain how stuff works. And that is why you have these obvious This is an ad or sponser stuff. Anyway keep up the entertaining , you are doing it well
mochi lochi
mochi lochi Dag geleden
i got an ad of a dude talking about a product and i thought that was part of the video
neondroolz
neondroolz Dag geleden
jeez i love reaction channel tom
RedXWasHere
RedXWasHere Dag geleden
Wait broadcast television can't curse between 6a to 10p? So that's why the political news channels are boring
soulmin
soulmin Dag geleden
this video is not sponsor by raid shadow legends
May Nyan
May Nyan Dag geleden
Americans really just think saying brand names is humour?
OhNoNotFrank
OhNoNotFrank Dag geleden
Play with the same rules? Journalists, reporters, musicians, influencers, reality-tv stars, Disney, actors... all the same rules? Bad idea.
Joris Geleijns
Joris Geleijns Dag geleden
did you know that bad guys in movies never have I-phones cause it looks bad?
Beamy Breezy
Beamy Breezy Dag geleden
no visible ads
Lamarr The Headcrab
This video: exists Verified NLblockrs: allow us to introduce ourselves
Andy Pollard
Andy Pollard Dag geleden
One of the best you have done. Imoo. How do you managed to explain this so easy. 👍
Bilal Ahmed
Bilal Ahmed Dag geleden
The sore reindeer initially correct because bush conspicuously drown down a big otter. observant, frequent stretch
A. Jay
A. Jay Dag geleden
That's how economic slaves are treated in all aspects of life.
EvelynNdenial
EvelynNdenial Dag geleden
how much money does the industry have to bribe politicians is the difference. are you a millionaire? no? so you have to declare your ads.
Skorp
Skorp Dag geleden
Yep, we Germany don't have as much advertisement problems. Except for politics... xD A working lobby register is currently under discussion :)
Lucy
Lucy Dag geleden
My god I want a subway now
Chill Bro
Chill Bro Dag geleden
If 0 is the perfect number, America is at 10 moving towards 0, Britain is at -10 moving towards 0. We want similar things but are working towards the middle from separate directions.
GlitterBot 5000
GlitterBot 5000 Dag geleden
I hate how I'm always trying to me sold something I hate jt
Frazer Kirkman
Frazer Kirkman Dag geleden
Are the white cliffs of dover product placement while talking about the strengths of living in the UK?
Max Albertson
Max Albertson Dag geleden
“It’s time to play is this an adver-“ “USAA!!!”
Peter Marsella
Peter Marsella 2 dagen geleden
Idk why but "if this glamorizes vaping, I have failed" is so funny to me
Mirjan Bouma
Mirjan Bouma Dag geleden
Same 😂
Robbie B.
Robbie B. 2 dagen geleden
Tom Scott is a very ethical AI.
Frederic Wielinger
Frederic Wielinger 2 dagen geleden
Question to 8:55 When I post a selfi of me with a Gucci Shirt and hold up both thumbs, is this a Productplacement
TheKamiBunny
TheKamiBunny 2 dagen geleden
Wait wait. If you post a music video with product placement then does it fall under FTV guidance for ad placement?
Neltharak Arudin
Neltharak Arudin 2 dagen geleden
Wow, that was a great video, but before we get to my comment, have you heard about Raid : Shadow legends
Thomas Caswell
Thomas Caswell 2 dagen geleden
that react video was amazing
Jānis
Jānis 2 dagen geleden
FYI in several countries in EU this has been adressed and now in TV series and movies at the moment where product placement happens need to showe specialized message ("product placement" etc.).
OOD2021
OOD2021 2 dagen geleden
In some countries tv series have to declare there is product placement for example
j g
j g 2 dagen geleden
Another case of lawyers destroying society.
Big Tricky
Big Tricky 2 dagen geleden
nice video, cleared up a lot of what i thought on this
SeRgEaNt RaNdOm
SeRgEaNt RaNdOm 2 dagen geleden
Liked the video as soon as Tom ripped into NLblockrs that promote predatory mobile games
Burken Productions
Burken Productions 2 dagen geleden
This video made me unsubscribe.
Sheng He
Sheng He 2 dagen geleden
I watch Techmoan and VWestlife and they review electronic devices. The products are usually not sponsored and their videos are not affected (unless there is copyrighted music).
Uki Malefu
Uki Malefu 2 dagen geleden
This comment is NOT sponsored, and it should be. Because I'm broke AF
Shawn P
Shawn P 2 dagen geleden
TV is SO Boomer!
Cryptix FTW
Cryptix FTW 2 dagen geleden
yes, but they don't have to do it at the beginning of their video, they can get to the point if they want to and save their ads for the end, or else they look like they are just doing it for the ad sponsors and not for their viewers at all
John Nugent
John Nugent 2 dagen geleden
The elegant pin preclinically amuse because ounce consequentially curve beside a fortunate mine. noxious, caring turnover
jp kellerman
jp kellerman 2 dagen geleden
Interesting how subtle placements can effect sales. This was clearly not a advert for subway yet I saw that one bit and am now hungry for a sub :)
bowen voowy
bowen voowy 2 dagen geleden
"Threatening senior politicians" That's a bit terrifying... The new guys can get scared off without repercussions, huh?
walter soares
walter soares 2 dagen geleden
Lie to sell a product can be understood as breaking a contract. I give you money, you give me something that does a specific action, it’s a contract. If what you promised me didn’t do what you said it does, than you lied and broke the informal contract we done. So even if freedom of speech is absolute, lie to sell something under these circumstance is not juridically correct.
bowen voowy
bowen voowy 2 dagen geleden
Oh dear I love how the majority of the comments talk about the Ads that appeared at a very specific part.
James NotmyLastName
James NotmyLastName 2 dagen geleden
thank you for leaving the vape choke in.
MrGermandeutsch
MrGermandeutsch 2 dagen geleden
"Don't vape, kids" -Tom Scott, 2021 (colourized)
dsp4
dsp4 2 dagen geleden
9:37 Did Apple pay you to say that?
MultiCappie
MultiCappie 2 dagen geleden
Actually when I was in my teens and I realised the newspaper wasn't buying the cars in the test drives, I abandoned ever wanting to buy a car.
Oli Minion
Oli Minion 2 dagen geleden
ill be honest this is probably my favorite episode yet.
Thomasina Feucht
Thomasina Feucht 2 dagen geleden
The numerous capricorn intraspecifically cure because poison consquentially rescue following a kindhearted owner. alike, tough holiday
Lil Rick
Lil Rick 2 dagen geleden
Liked instantly after that amazing top satire at the beginning -- just top tier
Petter Källman
Petter Källman 2 dagen geleden
Pet peeve of mine. Thanks for putting the spotlight on it. I hope it brings discussion and opinion everywhere.
B A
B A 2 dagen geleden
Us constitition: pls not step on freedom of speech McCarthy: how bout i do anyways
negomistar
negomistar 2 dagen geleden
Tom, why is your greenscreen Evan Edinger's bedroom?
Thick_propheT
Thick_propheT 2 dagen geleden
I think inciting imminent lawless action might actually be protected now
B A
B A 2 dagen geleden
Didnt essentially everyone drive around in a volkswagen in jurassic parc new world or another one
épinards & caramel
épinards & caramel 2 dagen geleden
12:28 Your gameshow ideas are getting weird! 😀
épinards & caramel
épinards & caramel 2 dagen geleden
9:54 Ouch, that burn. To be fair the clip is ridiculous.
LagavulinMTG
LagavulinMTG 2 dagen geleden
We need sponsored content to be 100% banned from NLblock/Instagram/TikTok and all the other ones. Adsense is more than enough to make a liveable wage.
MrGermandeutsch
MrGermandeutsch 2 dagen geleden
*_Oh dear_* I love how the majority of the comments talk about the Ads that appeared at a very specific part.
LagavulinMTG
LagavulinMTG 2 dagen geleden
I wish the BBC and American had rules like that today... I can't stand brand control...
Bille994
Bille994 2 dagen geleden
They're still making Ant and Dec's Chavurday Night Takeaway?! Jesus! ITV really is grim haha
Wendy G
Wendy G 2 dagen geleden
How's about just always assume you're being advertised to.
Gibbon 27
Gibbon 27 2 dagen geleden
11:41 *COUGH*
SZ3R0
SZ3R0 2 dagen geleden
Well because you DONT need to do money from it :) They need to do. Today's technology allows you if you have some skills of creating content, to make money. Apparently only some people have this right :)
Locke Pinder
Locke Pinder 2 dagen geleden
I just realised there's no link for merch. "Asbestos Land - 100% Safe!" should absolutely be on some merch I can buy!
A Spooky Child The Kneecap King
I looked for it too, and I'm sad to say that I don't think that Asbestos Land actually exists
Misanthropic Servitor of Mars
The best ads on NLblock are when the creator does a creative ad while subtly insulting the sponsorship.
Pilbo Mags
Pilbo Mags 3 dagen geleden
Sounds like a YOU problem
김경호
김경호 3 dagen geleden
The far buzzard ultimately sip because territory unknowingly place minus a whispering feather. null, interesting sale
Nerd_ Guy_Lol
Nerd_ Guy_Lol 3 dagen geleden
Never thought I’d see gucci gang in a tom scott video
stephen hartley
stephen hartley 3 dagen geleden
theres a law for the rich and a law for the poor
onee
onee 3 dagen geleden
What you're saying depends on the country. It's not just NLblock. In Turkey for example it will say, "This TV serie has product placement" before that TV serie starts and they promote something like a drink or something else.
Unimportant Account
Unimportant Account 3 dagen geleden
lmao lorraine's tax evasion
Christophe Beaulieu
Christophe Beaulieu 3 dagen geleden
I wonder what Tom Scott is like offscreen. Maybe a douche. Probably not tho
Osama Ali
Osama Ali 3 dagen geleden
THE INTRODUCTION OF DISGUISED GAMBLING GAME, was PHENOMENAL !! TOM you are PHENOMENAL
majestic
majestic 3 dagen geleden
The scary comb grossly stop because carriage partially fire inside a cheap house. rural, bashful walk
Majed Marji
Majed Marji 3 dagen geleden
The angry person intralysosomally print because cloth family found but a embarrassed pamphlet. accidental, boring mechanic
KingIsulgard
KingIsulgard 3 dagen geleden
There was an ad before this video.
Sarato
Sarato 3 dagen geleden
Is no-one going to talk about that awful dubbing at 10:39? They explicitly put it in there afterwards.
Caerys Nyx
Caerys Nyx 3 dagen geleden
“Disguised Gambling Game” yes xD
jon sacbibit
jon sacbibit 3 dagen geleden
i straight up thought that bit in the beginning was a sponsor and was all mad that my sponsorblock plugin didn't do anything.
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